Jagermeister- Deer and Beer

The unique 56 herbs and spices that make up Jägermeister’s blend make it perfekt to pair with any beer.

This campaign repositioned Jägermeister as a companion liquor by partnering with craft breweries who specifically mirror Jägermeister’s detection to quality and precision of nuancing complex flavors.

Showcasing and encouraged beer lovers to do the unexpected and take Jägermeister out of the ‘frat boy drink’ stereotype and into any bar or occasion.

Craft beer collaborations showcased how complex flavors in Jagermëister pair perfectly with those unique nuanced flavors in craft beers. Customized social and audio ads sent listeners to branded Spotify playlists curated by the craft beer brew houses for each partner brewery with songs on their taprooms’ playlists.