The unique 56 herbs and spices that make up Jägermeister’s blend make it perfekt to pair with any beer.
This campaign repositioned Jägermeister as a companion liquor by partnering with craft breweries who specifically mirror Jägermeister’s detection to quality and precision of nuancing complex flavors.
Showcasing and encouraged beer lovers to do the unexpected and take Jägermeister out of the ‘frat boy drink’ stereotype and into any bar or occasion.
