San Pelligrino Fruit Beverages ebody all that is Italian. Full of Flavor and life, these fruit beverages are a homage to the rich citrus essence that helped define Italian culture.
Leaning into native, social content, that excited and inspired and untouched market all and in service of bringing the “Life Delizosa” to the United States.
Through aspirational small moments, chef and influencer recipe content, partnered with amazing food stylist and beautiful photography, this campaign aim to inspire a new audience to indulge in the zest for life.
Rooted in Italian lifestyle that celebrates the simplicity of natural, pure little pleasures that are rip with flavor, richness, exploration & opportunity.
A digital and social campaign encouraging consumers to share a custom designed Valentine accompanied with a buy-one-share-one promotion, allowing you to send a six-pack to someone special.
Beautiful & mesmerizing seasonal still life, gif and cinemagraph content pairing recipes and use case scenarios to highlight inspirational ways to infuse San Pellegrino Fruit Beverages into any situation, reminding you to enjoy life’s simply, pleasurable moments.
The interactive app Delightways urges users to discover the joy of wandering through U.S. cities, by highlighting unexpected stops including specialty cafes, chic boutiques, architectural highlights and hidden restaurants. To support the launch, we partnered with influencers as our featured neighborhood guides, to explore and showcase their take on the Life Deliziosa through some of the major cities across the US featured on the app.
