Sopranos-inspired mob nicknames
for the masses
Everyone knows the best part of being in the mafia is getting a good nickname. So to celebrate the 20th anniversary of The Sopranos, we sent out a single tweet offering Soprano-worthy mob nicknames for whoever wanted one. Over 24,000 people replied, including Roger Federer, Lin-Manuel Miranda, Emily Nussbaum, Blake Griffin, Macaulay Culkin, and a big chunk of brands on Twitter.
We wrote, designed, and posted the custom nicknames in real time, creating one of the great Twitter threads of the year.
Winner of 2 Clio Awards, 3 Clio Entertainment Awards, Omma Award, One Show Pencil, and Shortlisted for 4 Cannes Lions.
